Most SaaS founders treat Instagram as an afterthought, assuming their audience only lives on LinkedIn or Twitter. The reality is that your future customers are scrolling Reels to decompress, and seeing a human face behind the software they use creates a level of stickiness that a cold email never will. You don't need a film crew or a personality transplant to make this work; you just need to show the problems your code actually solves.
The goal isn't to go viral for the sake of it. It’s to stay visible so that when your lead is finally ready to switch from a spreadsheet to your tool, you’re the first name they remember. We’re moving past "feature announcements" and into the territory of showing how your software fits into a real person's workday.