1. What these technologies are
Cookies are small text files placed on your device when you visit a website. We also use browser local storage and pixel/tag scripts, which work in a similar way. Together we refer to these as "cookies" in this policy.
2. Essential cookies and storage
Required for the Service to function: signing in, keeping your session, navigating between pages, protecting forms and loading secure areas. These cannot be switched off without breaking core features.
3. Authentication
Your signed-in session is stored in your browser so you stay logged in across pages and tabs. Clearing this storage signs you out.
4. Functional storage
Remembers preferences such as the selected business, sidebar state and recent choices so the app behaves consistently across visits.
5. Analytics and measurement
We use these to understand which features are used, how the Service performs and where people run into problems. Currently active:
- Google Analytics 4 — aggregate traffic and usage measurement.
- Microsoft Clarity — anonymised session and interaction insight used to find usability problems.
- BrandZilla product analytics — our own first-party event tracking of in-app actions (for example generating or publishing content), used to improve the product.
Activity in our internal admin area is excluded from these analytics so our own usage does not distort measurement.
6. Advertising and conversion measurement
On our public marketing pages we use advertising pixels to measure the effectiveness of our campaigns and, where applicable, to show relevant ads:
- Meta Pixel (Facebook / Instagram advertising) — page views and conversion events such as signup and purchase.
- TikTok Pixel — page views and conversion events such as signup and purchase.
These providers may set their own cookies and act as independent controllers for the data they receive. See their own privacy notices for details.
7. Other third-party cookies
- Stripe — set during checkout to process payments and prevent fraud.
- Authentication providers (such as Google) — when you sign in using a third-party account.
- Meta — when you authorise a Facebook or Instagram connection, the authorisation happens on Meta's own domain under their cookie practices.
8. How to control cookies
Most browsers let you view, manage and delete cookies through their settings, and can block cookies entirely — although doing so may break parts of the Service, especially sign-in and checkout. You can also opt out of Google Analytics using Google's browser add-on, and adjust ad personalisation in your Facebook/Instagram and TikTok account settings.
You can clear browser storage for brandzilla.ai at any time to remove locally stored preferences and analytics identifiers.
9. Consent
Strictly necessary cookies (sign-in, security, core functionality) are set without consent because the Service cannot work without them. Everything else — Google Analytics, Microsoft Clarity, BrandZilla product analytics, the Meta Pixel, the TikTok Pixel and marketing attribution — is only loaded after you actively allow it. On your first visit you can Accept all, Reject non-essential, or Manage preferences by category (Necessary, Analytics, Marketing). Rejecting is as easy as accepting, and no non-essential script or event runs while we wait for your choice. Your preference is stored locally and you can change or withdraw it at any time using the “Cookie settings” link in the footer; when you withdraw consent we stop future non-essential tracking and clear the BrandZilla-controlled cookies and browser storage we can remove. If you would like your analytics data removed, email support@brandzilla.ai.
10. Changes to this policy
We may update this Cookie Policy as our use of cookies evolves. The "Last updated" date above always reflects the current version.
11. Contact
For cookie-related questions, email support@brandzilla.ai.
Need help or have a legal request? Email support@brandzilla.ai. We aim to reply within 2 business days.
