Social media for a cleaning business isn't about being a "content creator." It’s about building a digital paper trail of trust so that when a local homeowner needs a deep clean, yours is the first name they remember. Most owners get stuck because they think every post needs to be a masterpiece. In reality, your customers just want to see that you show up, you do the work, and you aren’t a stranger.
Stop overthinking the "algorithm" and start focusing on the local neighbor who is currently staring at a messy kitchen or a dusty baseboard. Facebook is your modern-day word-of-mouth. If you show the transformation, the person behind the vacuum, and the specific problems you solve, the bookings will follow. No fancy editing required—just your phone and a bit of consistency.