Nobody wakes up and thinks, "I really hope my local cleaning company posts a generic 'Happy Monday' graphic today." They follow you because they either want their house to look like your 'after' photos, or they're desperately looking for a reason to trust a stranger with their house keys. The secret to social media isn't "going viral"—it's starting a conversation that proves you’re the expert in the room.
If your comment section is a ghost town, it’s probably because you’re talking at your followers instead of with them. Stop posting static flyers for 10% off. Instead, use specific engagement questions for cleaners that force people to stop scrolling and give their two cents. Whether it's a debate over the best floor cleaner or a relatable "mom-fail" moment, interaction is what tells the algorithm that your business is worth showing to more local neighbors.

