Most engagement questions for web developers fail because they are too generic. Asking "Do you like UX design?" doesn't start a conversation; it feels like a bot is talking. To actually get clients and peers talking, you need to tap into the specific frustrations and small victories of the development process.
Social media for a dev shop owner isn't about vanity metrics. It’s about building a digital footprint that proves you aren't just a coder, but a strategic partner who understands business goals. When you post the right questions, you're not just fishing for likes—you're doing market research on your audience's biggest digital headaches.
Quick win: Take a screenshot of a "Work in Progress" staging site today. Post it with the caption: "Rough draft vs. Final polish. Which part of the build is your favorite? I'm firmly in the 'refactoring' camp."

