Most massage therapists treat Instagram like a chore because they think they need to be 'influencers.' In reality, your local clients just want to know three things: are you professional, is your space clean, and do you actually know how to fix their neck pain? You don't need a film crew to prove this.
Success on Stories comes down to documenting the small details of your practice that feel like second nature to you but look like a sanctuary to a stressed-out office worker. If you can use a phone, you can build a booked-out calendar using these practical prompts.
Reality check: Most people watch Stories on mute while they’re sitting in a meeting or on the couch. Always use the 'Captions' sticker when you’re talking, or add a brief text overlay summarizing your point so they don't skip past you.