Last Saturday, you probably spent fourteen hours on your feet, managed a dietary restriction crisis at Table 4, and made sure 200 steaks came out medium-rare at the exact same moment. Then you sat in your van, opened Facebook, and realized you hadn't posted in two weeks. It’s the caterer’s curse: you’re too busy doing the work to tell anyone about it.
The problem isn't a lack of talent; it's that "making a post" feels like another chore on top of an already massive checklist. But in the catering world, your Facebook page is your digital portfolio. It’s where a stressed-out bride or a corporate assistant goes to see if you’ve actually worked at their chosen venue or if your food looks as good as you say it does.
Reality check: Most people won't book you the first time they see a post. They book you because they’ve seen your name consistently for six months and finally have an event to plan. Consistency is your best sales tool.