Most florists treat their social media like a digital catalog, but a gallery of pretty flowers without a clear directive is just a hobby. If you aren't telling your followers exactly what to do next, you're leaving money on the florist's bench. People are busy and often indecisive; they need you to lead them from 'that's pretty' to 'I need that on my kitchen table.'
Effective calls to action (CTAs) for local shops aren't about being pushy. They are about being the easiest solution to a customer's problem. Whether it's a last-minute anniversary save or a 'just because' treat for themselves, your job is to bridge the gap between their screen and your delivery van.
Reality check: Stop using "Link in bio." It's a friction point. If you want someone to order, tell them to "Tap the shop button" or "DM for a custom quote." The fewer steps they take, the higher your conversion.