Most florists fail at social media because they only post 'pretty pictures' of finished bouquets. While those are nice, they don't solve the customer's biggest problem: not knowing what to buy or who to trust. If your feed is just bouquet after bouquet, you’re a commodity. To be the go-to shop in your town, you have to show the hands behind the stems.
Stop worrying about hitting a 'post' button every day at 9:00 AM. Instead, focus on showing the friction of your day—the early morning market runs, the way you revive a wilted hydrangea, or the specific way you wrap a sympathy arrangement. This builds a connection that a grocery store floral aisle can't touch.
Reality check: Most of your followers aren't 'flower people'—they are 'convenience people' who need help choosing a gift that won't die in two days. Position yourself as the expert who makes them look good.