Let’s be honest: you didn't get into the roofing business to become a full-time content creator. You’ve got crews to manage, materials to order, and homeowners to calm down after a hailstorm. But here’s the reality—while you’re up on a 12/12 pitch, your competitors are winning jobs because they’re showing up on the phones of local homeowners. Instagram isn’t just for brunch photos; it’s the modern-day yard sign, only it reaches 5,000 people instead of just the neighbors.
Reality check: Most roofing social media is painfully boring. It's just a "before and after" of a beige house that looks like every other beige house. To actually get leads, you need to show the stuff people don't see—the integrity of your flashing, the way you protect their rose bushes, and the fact that you actually pick up the phone.
The good news? You’re already doing the work. You just need to point your camera at it for 15 seconds. You don't need a marketing degree or a gimbal that costs more than a coil nailer. You just need a plan for what to film while the shingles are being stripped.