Engagement Questions for Tilers: Get More Quote Requests

Homeowners are often paralyzed by the sheer number of choices in a renovation. Use your posts to simplify the process. By asking them to choose between two styles, you’re helping them find their own taste—and reminding them that you’re the pro who can execute it.

Quick win: Take a photo of two different tile samples side-by-side on a subfloor. Ask which one belongs in a laundry room. It takes 30 seconds and always gets comments.

• Which is winning for a master ensuite: Walk-in wet room or a classic frameless glass shower?
• Be honest: Are you a fan of the 'Wood Look' plank tiles, or do you prefer the real thing despite the maintenance?
• Gloss tiles vs. Matte finish. One shows every fingerprint, one hides the dirt. Which are you team?
• Patterned floor with plain walls, or plain floor with a feature wall? Which is the bolder move?
• Hexagon mosaics: A timeless classic or a trend that’s going to age? Give me your honest take.

People love to see the 'guts' of a project. It proves you don't cut corners. Show the waterproofing, the leveling systems, or the way you handle tricky miters. When people see the effort behind the finish, they stop haggling on price.

Reality check: You don't need a professional camera. A clean lens on an iPhone 12 or better is plenty for showing off a crisp miter joint.

• Customer wants a 1.5mm grout line here. Would you go that tight, or stick to a safer 3mm for movement?
• The most satisfying part of the job: Pulling the leveling clips or the first wipe of the grout?
• We’re debating the layout for this niche. Should the pattern flow through, or should it be a standalone feature?
• Found a nightmare subfloor today. What’s the worst 'DIY surprise' you’ve ever seen under old carpet?
• Latex-modified adhesive vs. standard—does the average homeowner even know the difference? (Hint: It’s why your tiles don't pop off in two years!)

Use these questions to filter for people who are actually planning a project. These are 'high-intent' questions that signal someone is in the market for a tiler.

Local business example: "Anyone in [Your City] currently looking at the [Local Tile Shop] spring sale? I'm headed there Friday—which range should I check out?"

• Planning a kitchen reno this year? What’s the one 'must-have' tile you’ve seen on Pinterest?
• If budget wasn't an issue, would you tile floor-to-ceiling in every bathroom?
• What’s the biggest 'regret' you have from your last tiling project? (I promise I won't judge!)
• We’re booking into [Month] already! If you could get one room finished before Christmas/Summer, which would it be?
• What’s more important to you: A tiler who is the cheapest, or a tiler who actually shows up on time and cleans up? (We know the answer, but let's hear it!)