Most tilers treat their social media like a digital scrapheap. You drop a photo of a herringbone splashback, mutter something about "busy week," and hope the phone rings. But hope isn't a lead generation strategy. If you aren't telling people exactly what to do next, you're just providing free bathroom inspiration for people who will eventually hire your competitor.
The difference between a "nice photo" and a booked quote is the call to action (CTA). It doesn't have to be a greasy sales pitch. In fact, the more specific you are about the project type—whether it's a Victorian terrace restoration or a rapid-turnaround commercial kitchen floor—the more likely you are to attract the right kind of client.
Reality check: A 'like' on your photo doesn't pay the supplier bill. A booked site visit does. Stop being shy about asking for the work.