Running an Etsy shop feels like holding two full-time jobs: making the product and marketing the product. Most sellers get stuck in the 'post and pray' cycle, where they only share a photo when something is finished. This misses the 90% of the journey that actually builds trust with a buyer. People don't just buy a ceramic mug on Etsy; they buy your hands making it, your studio dog, and the care you put into the packaging.
This plan moves away from exhausting 'viral' trends and focuses on a repeatable system. We categorize your week into three buckets: proof of process, product education, and social proof. By rotating through these, you stop staring at a blank screen and start building a library of content that handles your customer service and sales pitch before the buyer even sends you a 'convo'.