Most social media advice for tradespeople is garbage written by people who have never held a drill. They tell you to 'engage your audience' and 'find your brand voice,' but you’ve got a leaking faucet in Suburbia and a schedule booked through next Tuesday. You don't need a viral dance; you need to show Mrs. Higgins that you won't track mud on her carpet and that your drywall patches don't look like a topography map.
Social media for handymen isn't about being an influencer. It’s about building a digital portfolio that proves you aren't a hack. It’s the visual receipt of your skills. When someone asks a local Facebook group for a recommendation, the first thing the neighbor does is click your profile. If they see a photo of your dog and a blurry picture of a sandwich from 2019, you’ve lost the job.
Reality check: People aren't following you for 'content.' They’re following you to see if you’re a professional they can trust inside their home. If your profile looks like a ghost town, they’ll assume your business is one too.