Most med spa owners treat Instagram Stories like a digital billboard for discounts. That’s why your views are dropping. In an industry built on needles, lasers, and chemicals, your followers aren't looking for a 10% off coupon—they are looking for a reason to trust you with their face. Stories are the only place on the platform where you can build that intimacy at scale without the pressure of a perfectly curated grid.
To move the needle on bookings, you have to stop posting static flyers and start showing the messy, clinical, and human side of your practice. People buy from practitioners they recognize. If you aren't showing up on camera or showing exactly what happens during a consultation, you're leaving money on the table for the clinic down the street that is.
Reality check: Your followers already know what Botox is. They want to know if you are going to give them 'frozen' forehead or if you're going to make them look well-rested. Stop selling the service and start selling your expertise.