Running a brewery means you are a manufacturer, a retailer, and a community hub all at once. Usually, social media is the thing that gets pushed to the end of a long shift of cleaning kegs or balancing the books. But Instagram Stories are the most direct line you have to the person deciding where to grab a pint on a Friday afternoon.
Unlike your main feed, Stories don't have to be polished. In fact, the more 'behind-the-curtain' they feel, the better they perform. People follow breweries because they want to feel like regulars, even if they only visit once a month. Use your Stories to show the steam, the grain, the staff, and the atmosphere that makes your taproom better than the bar down the street.
Reality check: Most people watch Stories with the sound off. If you’re talking to the camera about a new IPA release, use the 'Captions' sticker so people actually know what you're saying while they're scrolling in line at the grocery store.