Most electricians fail at social media because they post like a brochure. Nobody wakes up wanting to see a stock photo of a lightbulb or a generic "Happy Monday" graphic. If you want to actually book jobs from Facebook or Instagram, you have to stop broadcasting and start a conversation. People buy from the guy they feel like they already know.
Engagement isn't about being an "influencer." It's about staying top-of-mind so that when a homeowner smells something burning behind an outlet or finally decides to buy that EV, you are the first person they text. To get there, you need to ask questions that trigger a response without making people feel like they’re being sold to.
Reality check: Reach is a gift, not a right. If your followers don't engage with your "fun" posts, the platforms won't show them your "hire me" posts. Use these questions to bridge that gap.

